INDUSTRY:
TRAVEL
TYPE:
MOBILE
TOOLS:
FIGMA
The context.
A travel planning experience that turns preferences into personalized, curated trips.
Wayfarer is a travel planning concept focused on helping people discover authentic, personalized experiences, not just destinations.
Instead of overwhelming users with options, the product guides them through a short, structured flow to understand how they like to travel, then generates tailored recommendations.
The problem.
Travel planning is usually fragmented and exhausting:
Too many options, not enough relevance
Generic recommendations across platforms
Endless scrolling with little personalization
Most tools optimize for booking and not for helping people decide where and how to go.
The process.
The instinct was to create a design system that was different from current travel booking platforms. I went with a deep purple for exploration. Lime for action, energy, a young audience of travelers, and CTA. The thought of adventure and exploration immediately conjured images of hot air balloons. Therefore, they became a metaphor for exploration, expansion, and transformation.
Insight.
People don’t want more options, they want fewer, better ones that feel personal.
Travel decisions are emotional. Therefore, users need guidance that reflects:
how they like to explore
what experiences matter to them
how much structure they want
Solution.
Wayfarer reframes trip planning as a guided, preference-driven experience.
Key ideas:
Short onboarding to understand travel behavior
AI-driven recommendations based on intent, not just filters
A journal system that feeds future personalization
The reflection.
This project focused on designing for decision-making, not just interaction.
The biggest shift was moving away from feature-heavy design and toward guided, intentional experiences.
Future iterations would explore:
deeper AI personalization
real-time trip adaptation
richer journal-to-recommendation loops
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